|IN 2007 STARBUCKS SOLD 4.4 MILLION CDS TO MUSIC ENTHUSIASTS WHILE WAITING FOR THEIR COFFEE|
By focusing on a niche market they were able to open a whole new undiscovered and extremely valuable income stream.
In 2008 ADROIT RECORDS was founded in Nashville to market the neglected music of the city’s most loved singer-songwriters. ADROIT RECORDS is dedicated to providing its artists with much-deserved exposure of their music, as well as providing a discerning public with songs they no longer get from the major labels.
PRODUCT: Independent compilation releases featuring Nashville's most prolific singer-songwriters, carefully selected based on musical integrity and audience response during live performances.
TARGET CONSUMER: The 11,000,000 plus tourists who visit Music City each year and want to take home a souvenir to commemorate and personalize their experience. ADROIT’S product will be something uniquely tangible that speaks to their love of music.
PRODUCT PLACEMENT: Product placement: Point-of-Purchase placement supplemented by high-impact, eye-catching graphics designed to stimulate impulse sales.
PROFITS BY CONSIGNMENT: Product will be distributed to vendors on a consignment basis. A new CD will be released approximately every six months. Each CD will be supported by a six-month advertising campaign.
IF YOU ARE INTERESTED IN CARRYING ADROIT RECORDS’ PRODUCT, CONTACT US AT INFO@ADROITRECORDS.COM